Shopify PPC Guide: 10 Fresh Marketing Tips for you

Summary:

Are you starting with Shopify PPC and other online marketing techniques? Look at the top 10 fresh marketing ideas, along with PPC, that can boost your eCommerce store’s performance.

Content:

This write-up gives below a few marketing tips for Shopify PPC. Though these tips seem very basic, but are always overlooked, and this proves to be a big mistake in the long term. Read below mindfully:

Link your best selling and new product from the home page.

If you have a dense sitemap with lots of internal web pages, it may be frustrating for surfers to find their desired product in your Shopify store. People mostly forget to sue search functions; and sometimes, the top selling products don’t appear in search results. So, it is your duty to show all your best products easily. Having your all best selling and a new range of products displayed on your home page makes your store user-friendly and easily accessible.

You can create unique Meta Descriptions for Every Page on your store.

Meta descriptions are building blocks for every web page, and Shopify offers you this option, why waste it? You can change the title and description for every web page in your eCommerce store. These options are given to ensure that all your content on the web pages is highly optimized and is user-friendly according to relevant keywords.

Install Google Webmaster tool in your Shopify settings.

It takes only a few minutes and the benefits are irresistible:

  • It is free and helps you discover how visitors find your website.
  • It gives access to the most valuable SEO metrics and teaches you how to best optimize your website for SEO.
  • It also helps in advertising reports, campaign measurement, real-time reporting, cost data import, mobile ads, analysis and testing, data collection and management, product integration, tracking site and ad performance, etc.

Start using Shopify PPC at initial stage.

If you do Shopify PPC in the early days of the launch of your store, it helps you reap the extra benefits of paid advertising. It drives more traffic to your website and increases sales for you. People have an instant distrust to click sponsored links, banners and other forms of online advertising. Make sure that your eCommerce store has a long-term and organic strategy to assure success in the future.

Leverage the SEO’s love for fresh content.

Keep your Shopify website engaging and loaded with useful as well as fresh content. Do blogging, post eye-catching pictures and link the posts with relevant products.

Think your business as a community.

Apart from SEO, there exists a non-SEO world with techniques to drive traffic to your website. Don’t forget to use those techniques and think your business as a community.

Perform a content audit for duplication check.

Duplicate content is the slow killer of your online business. It destroys the brand reputation of your business. Therefore, it is important to do a content audit of your business twice a year. You can do this manually or using paid tools for content duplication checking.

Use the Shopify discount codes.

Give your visitors some reasons to buy from you by giving discount offers with the easily accessible coupon code displayed on the sidebar or slider on your website. People feel urgency to buy products with discounts.

Perform cart recovery check.

Showing your love for your customers, send emails to them on a regular basis, to know if they are facing any problem with shopping cart. This technique has a high response rate.

Use gift cards.

By upgrading to Shopify pro pack, you can offer gift cards as products to your customers. People love sending gift cards to their love ones on different occasions.

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How to be Successful with AdWords – Five Important Checklists

Summary:

Google AdWords is a powerful online marketing tool. In order to become successful with AdWords, here is an important checklist, Optimization Recurring Checklist for AdWords (ORCA) to follow.

Content:

Like nothing success unless goals are set, AdWords campaigns also fail in lack of goals. Therefore, if you want to be successful with AdWords, it is important to set your goals and Key Performance Indicator (KPI) is the foremost goal for everyone involved in AdWords. Though it is good to define your goals, it is even better to target multiple goals at a time. And, once the goals are clearly defined, it’s time to start managing your campaign towards success using the following checklists:

Important Checklists for AdWords Success

This checklist is also called Optimization Recurring Checklist for AdWords (ORCA) and involves the following:

Number 1: Keyword Checklist

Remove Duplicate Keywords

Remove duplicate keywords to avoid confusion. If you use same keyword in two campaigns with same target, it is of no use. Google picks only the best keywords for final auction and the bid is determined by competition only.

Find Non-Converting Keywords

It is important to check keywords for non-converting keywords so that you avoid spending huge amount on worthless keywords.

Find Keywords with Poor Quality Score

Keywords with a very low quality score causes very low AdWords account quality score. Therefore, fix those poor keywords and make them more relevant or delete them.

Create Small Ad Groups

Ideally, use maximum 30 keywords per ad group so that you can create relevant ad text to improve the quality score.

Number 2: Query Checklist

Use Converting Queries as Keywords

Check the user behavior and find out the queries that are leading to conversion. Be proactive and make those queries your new keywords, and control your buds better.

Add Queries with better Click-Through Rate than CTR of Underlying Keyword

Combine your keyword report and query report to find which queries have higher click-through-rate than the CTR for keywords triggered by those queries.

Add Negative Keywords

When you check the Search Term report, you will notice a few irrelevant keywords. Add those as negative keywords to your account.

Number 3: Ad Checklist

Remove Poor-performing Ads

To check underperforming ads, update your Google ad rotation settings to even rotation. It will help you check which ads are winners and losers based on CTR or conversion rate.

Create New Ad Text for Testing

After cleaning underperforming ads, ensure that all ad groups are tested at two variations. The best thing is testing new ad text using human creativity and machine automation. Make sure that testing does not decrease your performance.

Number 4: Bidding Checklist

Use Flexible Bid Strategies

Use different strategies for bids to leverage flexibility allowed by Google. Use bucket bid strategy in which you can group keyword together based on what bid strategy seems the best.

Set Dayparting Modifiers

Find the best ad performing time of the day to get better impressions.

Set Geo Bid Modifiers

Bid more for the regions that offer you a higher conversion rate.

Set Device Modifiers

Check the devices on which your ads are performing good or worse. Figure out how to fix ad issues for high converting devices.

Set Audience Modifiers

Leverage high-performing remarketing campaigns. Using Remarketing lists for search ads (RLSA), you can change bids according to different audiences.

Number 5: Budget Checklist

Allocate Budget Smartly

Increase your budget for highest performing campaigns. Allocate the required budget to the next best campaign and so on until you reach the total budget limit.

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Google Webmaster and How to set up the Google webmaster tools ?

Google Webmaster

The primary mechanism that allows communication with visitors is the Google Webmaster Tool. The major benefit of relying on the Google webmaster is to make clever changes in your website by making it more appealing. The set of tools offered by the webmaster give variety of benefits to the webpages for long-term rise in pageviews as well as increase in online presence. It can even let you know if it has been infected with any suspicious viruses by helping to identify issues to the website. It yields the insight about the actionable data can be found within and guide to Google webmaster tools give the variety of features of the tool. The webmaster is the platform in which all the possibilities of communicating with the visitors are developed.

google-webmaster-tools-logo

How to Verify?

You have to prove that you are the site’s authorized representative before accessing any data on the site. The verification method can help in such case to all of the users. In the current place for Google Webmaster, there are five main methods of verification. Though, you’d find the starting tow more usually used as there is no real preference to which method it is used.

File Upload (Html)

Simply drop the specifically named file in the root directory of your site as Google provides you with a blank. The last important step of performing this step is to click on the verify button once you have done the initial steps.

The Tagging through HTML

You can insert meta tag into your homepage’s head once clicking on this option. It is highly important step to proceed further. Tagging actually play major role to develop more visitors for your webpage. It reinsert the tag and click on the verify icon that leads to a revocation of verification.

Provide domain name

Google gives a full guide that allows to get unique security token for verification by selecting the domain name provider from drop down list. It is also an important step that can’t be missed in any condition.

Google Analytics

The asynchronous tracking code and the admin on the GA account are important to check for verification if the account of Webmaster is same for Google Analytics. Keep this info in mind and make sure that you are familiar with the use of GA.

The Tag Manager by Google

You can easily verify your site with the option allow to use by the Google Tag Manager.

All of these are alternate methods in the webmaster tools. You can simply click on verify or discard the menu by choosing any of the discussed options. Then, the dashboard permits to share the data stats of your webpage. It also shows the messages of sites in the form of a list. You can also go to the settings option. There, you’d get list of options i.e. Associates, Verification Details, Users and Site Owners, Google Analytics Property, Change of Address, Site Settings and Webmaster Tools Preferences. Many other options and settings allow the users to get best out of it.

The 2016 Top 25 Most Influential PPC Experts

The wait is over and the time for the heroes and handworkers has come again this year. After a thorough research, fast voting of one month, we are here to announce the list of Top 25 most influential PPC experts of 2016. Announcement of such lists is to just encourage and value the people who are working hard for the business community.

After numerous positive feedback, we have also added the list of top 25 rising PPC experts as well. We asked our readers to name the PPcers you have noticed burst into the market in 2016, and the response was astonishing. I was surprised to see that some of the last year’s rising stars have also made into this year’s top experts list. And I wonder will this year’s rising star might also make it into the next year’s top expert list.

Voting is just one part of our system, and there are bundle of more things which we count to measure what it takes for an expert to make it into the top list. Shortly speaking, we measure the total votes of an expert and his/her social impact. The score we calculate are only what the expert has achieved in the last year.

You will see much ups and downs in this list. And some experts are really hitting hard to make it into the top 24 PPC experts. The competition for being the top PPC expert is always prove to be a fierce one.

One more thing, not much important though, is the inclusion of Hanapin experts in the list. You will see some Hanapin experts in the list too. Last year they were eliminated from this list but this year they are included again and are mentioned as Honorable Mentions in this list.

Our metrics include the following factors which we keep in mind while making the list:

  • Total Votes
  • Traditional Influence
  • Social Impact

We want to listen the maximum out of you. Take a look at this list and give your valuable feedback so that we can improve more next year.

  • Purna Virji Senior Manager, PPC Training
  • Larry Kim Founder of WordStream
  • Daniel Gilbert Founder at Brainlabs
  • Erin Sagin Community Manager at WordStream
  • Brad Geddes Founder at AdAlysis
  • Samantha Noble Client Strategy Director at Koozal
  • Kirk Williams Owner at Zato
  • Frederick Vallaeys Founder at Optmyzr
  • Aaron Levy Manager of Client Strategy at Elite SEM
  • Christi Olson Search Evangelist at Microsoft
  • Melissa Mackey Search Supervisor at Gyro
  • Amy Bishop Director Digital Marketing at Zirmed
  • Maddie Cary Director of Paid Search at Point It
  • Mark Irvine Senior Data Scientist at WordStream
  • James Svoboda CEO at WebRanking
  • John Gagnon Bing Ads
  • Elizabeth Marsten Director of paid Search at CommerceHub
  • John Lee Managing Partner at Clix Marketing
  • Jeff Sauer Owner at Jaffalytics
  • Martin Roettgerding Head of SEM/SEA Bloofusion
  • Luca Senatore Account Director at Genie Goals
  • Martin Wintraub Founder at aimClear
  • Ginny Marvin Contributing Editor at Search Engine Land
  • Suson Wenogard Partner, Search Engine Marketing, Five Mill Inc.
  • Wijnand Meijer Sr. PPC Strategist at Prospect

Amazon PPC Guide – How to Advertise your Private Label Products on Amazon

Amazon’s Pay per click (PPC) advertising platform allows you to sell more products online. All you need is to create and manage your Amazon PPC campaign properly, which is very simple and easy, and all your products will be sold faster that will further increase your ranking.

amazon-seo-new

How paid search works?

Amazon receives millions of long term search queries every day, especially from purchase-ready customers. People rarely do window shopping there. They type www.amazon.com and enter the desired product name in its search engine. Results of products returned in response are called organic results. Paid results are those mixed with organic results and also appear on the right column.

Amazon Pay Per Click Campaigns: The Strategy

Creating the Amazon PPC campaign is fairly simple. But you need to understand its strategy well before you start it.

Let’s know this in brief outline of how we will run these PPC Campaigns:

  • Run campaigns to find profitable keywords that convert to sales.
  • Stop using keywords that don’t convert and don’t target them.
  • Focus on the keywords that convert well and bid on them.

The key metrics of the Amazon are: Advertising Cost of Sales, Attributed Sales, Impressions (the number of times your ads were displayed) and number of clicks on your ads.

How to create your first campaign?

You have to pay attention to only a few settings and campaign becomes super easy. The first thing is the name of the campaign. Make sure that the name is descriptive and it is easy to scale when you create new campaigns and ad groups. Basic campaign settings are: campaign status, average daily budget, date range and campaign targeting.

How much should you spend on advertising?

It depends on you; what is your budget, how much you are willing to invest in long term and much more. But, if you are getting customers profitably, it is advisable to spend on your ad with a better amount.

One metric to help you here is the Average Cost of Sakes (ACoS) that will help you calculate the ideal cost before you start with your campaigns. To calculate your ideal ACoS, you will need following factors: selling price that you are selling your products for, cost of goods that you are paying to the supplier on per unit basis, All FBA Fees, miscellaneous variable costs (cost of shipping, packaging, etc.), except promotion and discount costs.

Creating your First Amazon PPC campaign involves the following steps:

  1. Start your automatic targeting campaign by clicking on”Create a Campaign”.
  2. Start your manual targeting campaign that allows you to upload selected keywords’ list.
  3. Import your keywords.
  4. Run the campaign for a week without making any adjustments.

Optimize Your Campaign

The last and most important step is to optimize your campaign for selected keywords. The Amazon PPC advertising platform is easy and simple, not only for management, but for optimization too. You have to focus on the following areas for campaign optimization:

  • Filter the keywords by ACoS: Identify the keywords that convert to sales and at what ACos, after a week.
  • Filter by Order Numbers: Helps you check the keywords that convert the most.
  • Filter the Keywords by Spend: Filter by Spend to make sure that you know all of the keywords that you are investing in.
  • Bids: If keywords are converting, but at ACoS, then adjust the bids accordingly.
  • Broad Match: Most of the time, this is the only match type offered by Amazon if you want to control searchers accurately for which you have to employ negative keywords.

Now, you are ready to start with your Amazon PPC campaign. Good Luck!

Summary:

If you want to increase sales for your private label products faster, then Amazon’s Pay per click (PPC) advertising platform comes with an easy, simple and effective solution for you.  Here’s your guide.