If you are going to start with search engine optimization (SEO), it is important to know what you do and how you do. And, if you have already gained expertise in this field, it is important to update yourself with the changes that occur in the industry. It will be even more meaningful in your ongoing internet marketing efforts. For example, before starting with SEO audit, you need to perform certain activities like crawling, site’s HTML, checking robot.txt, measuring PageRank of your competitors, etc. But if you don’t know that Google has turned off PageRank tool from its browser in March 2016, how would you do this job?
Honestly, Google algorithms change so frequently that it becomes almost impossible, even for the experts, to stay keep up with the hottest trends and changes. So, to help you here, this article elaborates the latest SEO changes below:
Misconceptions Around SEO
Private label SEO agencies, consultants, freelancers usually have man misconception about the SEO. This is because of the way they see the effects of search engine optimization on their websites. The idea that SEO strategies like link building and updating your local listing for the latest information attracts more traffic to your websites seems realistic. However, there is still a lot to learn and it is good to find practical ways to do SEO.
What does SEO exactly mean?
SEO evolves with humans and technology and how you take those changes depends on your adaptability. Look at this to know how SEO works: Last month, I needed to find a dress for my wedding. So, I typed into the Google search box “Where to find a white laced wedding gown?” and received over 70 million results.
Google, a search engine, is the middle man for searchers (like me!) and the content on the internet. As search engines become more sophisticated, these 80 million results become tailored to my search history and preferences to serve up more high-quality content that I’ll most likely be interested in clicking. The search engines act as middleman for searchers and content on the Internet.
The Transformation of Organic SEO
People involved in SEO have so many misconceptions regarding keywords. Back in the old days, you could stuff your content, Meta tags with keywords. However, now choosing the right type of keywords, structuring your content around keywords or topics can influence the SERPs. But, with Google performing over a trillion searches per year, how does Google manage all this?
Now, the old model of using engineers to process search results has been replaced by a machine-learning artificial intelligence system called RankBrain. This algorithm requires marketers to take into consider the way people make complex and conversation search queries.
Improving Mobile Optimization for SEO
Today, more than 60% people browse the Internet though their mobile devices. So, for every online business, it is important to make their websites mobile-friendly or responsive. Also, it is important to do marketing efforts geared towards mobile devices. In fact, Google also updates its mobile algorithm, which is also known as Mobilegeddon, constantly.
Overall, SEO has loads of fearful aspects for business owners as well as advertisers. But once you convert all your fears into your strengths and get all myths cleared, your private efforts will lead to the success of your online business; no matter you do it yourself or hire a private label PPC provider.
Since its inception decades ago, SEO has constantly evolved that has further lead to stiff competition among online businesses on the Internet. No matter if you are a beginner or an expert, understanding the basics and misconceptions associated with SEO, and keeping yourself updated with changes is a must.