Three ways to quickly optimize your Shopify Store on Search Engine

Your Shopify store is up and running. You see some visitors to your web store. But after some time, you start noticing a few unpleasant things like no visitors to your website, no organic traffic and an obscure presence of your store on SERPs. Here, all you need is to get into search engine optimization and hire a Shopify SEO Expert.

Not many people enjoy practicing search engine optimization. But in order to lead the Internet in your industry, getting into SEO is pivotal for every advertiser and business owner having a web business. Here are three ways to optimize your Shopify store in less than 10 minutes and you will start getting results, gaining traffic and making sales.

Shopify SEO

#First: Use descriptive names for your images.

‘Pictures are better than thousands of words”. That’s what sets the standards for SEO today. Web surfers widely use Google image results to find information, photos, rip off logos and for almost everything they need from search engines. Image searching is becoming so popular and your product images have no exception.

So Image optimization is an important factor contributing to a successful SEO. Therefore, giving a meaningful name is important because: Google looks at the image name to find the relevancy between image and content. Also, many people visit your web store by clicking on image rather than clicking on the URL.

The only thing you can do to make it easy, give a specific and descriptive name to every image related to your web store while storing it on your hard drive. For example, you have to upload an image of black and white color bike on your website. So the bad name of this product’s image will be ‘product1.jpg’ or ‘bike.jpg’ and the good name is ‘black-bike-with-bucket-40-gallon.jpg’. Examples of bad image name give no useful information to Google and will not be included in the results. So it is clear how important a specific name of the image is.

#Second: Utilize Image ALT Text

ALT text or alternative text is an image tag that is very helpful for the web surfers and even search engines, in case image is not visible on your web page. When you hover mouse on an image, the information filled in this tag (name of the image) appears. To customize the ALT text for your product image, open admin panel and go to the product’s page. Look at the ALT button just below the image. Here you have to add keyword-rich description of your product.

Example of a bad ALT Text: Acer Gateway NE571 15.6-inch laptop core i3 processor

Example of a good ALT Text: Nothing, Acer Laptop

Sparing a few minutes on crafting useful ALT text description can bring you huge business benefits.

#Third: Get the Meta-tagger App

Adding this skillful app to your Shopify store gives you proper control over Meta tags. With this small addition, you will get extra fields in your storefront that Google sees directly and you don’t need to adjust code on the backend. Simply fill these fields with keyword-rich information.

Only these three steps and you will gain a better position on the search engines. You can also hire specialized Shopify SEO experts to assure success of your web store.

 So you have established a Shopify store with stunning graphic design and functionality. Now, how to attract more and more customers to bring sales? This article covers three ways that will help you improve your Shopify SEO quickly.

 

 

How to Overcome Issues with Magento Platform – a Guide SEO Expert

Search engine optimization is crucial for every web store to increase its discoverability and traffic that further leads to increased sales. However, when it comes to a web store based on Magento E-Commerce platform, mastering the search engine optimization becomes complicated unless you are supported by the guidance of a Magento SEO expert. This article throws light on all common SEO issues with this giant platform.

Configuring Magento for Search Engine Optimization

The foremost thing that you should consider is that content is really the king on the internet world today and you have to be careful with it. Magento’s out of box configuration can leave search pages, landing pages and navigation pages with poor content away from the reach of search engines, which will lead to serious issues for your business. Another thing to keep in mind is if you are doing caching, it should not impact pages. Also, if you have issues with URL rewrites, resolve it immediately.

Magento seo services Expert

Common Issues for Magento SEO expert and how to overcome these?

There are a lot of complex issues with optimizing Magento based websites. But among those, two issues are major: indexing dynamic pages and rewrite the functionality of this platform. Moreover, out of the two, the former is the biggest problem that many retailers face. The issue is that for each category with filters, there are a huge number of dynamic variants that could be indexed. Now, how to resolve it? Use canonical tags to filter pages that are second variants of the primary category page. Alternatively, you can use Meta robots tags or use Magento’s extension to apply noindex, follow tags that allow you to manually submit removal requests. On the other hand, if you have so many dynamic pages to block, use robot.txt file.

Second, Magento’s rewrite functionality is too challenging to master from an SEO perspective. Issues include:

  • Non-unique URL key entries causing URLs to change

In order to resolve this issue, you have to carefully delete all rewrite entries against any previous URLs in the guidance of a developer.

  • Duplicate content issues due to URLs being indexed

To overcome this issue, either block the directory via the robot.txt file or assign Meta robots rules to these pages. Here also, you should take help from the developer to resolve the issue without aftermath.

  • Constant URL redirect loops

To keep track of this issue, you need to work not alongside developers, but also with Magento experts. Keep an eye on the issue because it happens on multiple occasions.

How to enhance your Magento store visibility on search engines?

Do your homework carefully and the first task includes identifying the right keywords for your store. Next, search engines are hungry for unique and original content. If you have such useful content, search engines will make you win. Magento has various fields for CMS, Category and Product pages for basic Meta Information including Meta Keywords and Meta Descriptions. Don’t overfill these fields; just follow the guidelines set by the search engines. Don’t underestimate the images you use. Give them proper names and take care of ALT tags. Keep blogging with a relevant and useful content for the potential customers. Follow backlink strategy, but don’t be a spammer. Get involved in social media networking sites like Facebook, Twitter, Instagram, YouTube and other sites.

It is recommended to hire a genuine Magento SEO expert who should be experienced and must have a well-established portfolio of his/her previous work.

Summary:

Magento E-commerce platform is extremely beneficial, but mastering it for SEO is quite challenging. To handle the task carefully, it is recommended to hire a good Magento SEO Expert who can deal with technicalities involved in it and brings results you expected.