Google Webmaster and How to set up the Google webmaster tools ?

Google Webmaster

The primary mechanism that allows communication with visitors is the Google Webmaster Tool. The major benefit of relying on the Google webmaster is to make clever changes in your website by making it more appealing. The set of tools offered by the webmaster give variety of benefits to the webpages for long-term rise in pageviews as well as increase in online presence. It can even let you know if it has been infected with any suspicious viruses by helping to identify issues to the website. It yields the insight about the actionable data can be found within and guide to Google webmaster tools give the variety of features of the tool. The webmaster is the platform in which all the possibilities of communicating with the visitors are developed.

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How to Verify?

You have to prove that you are the site’s authorized representative before accessing any data on the site. The verification method can help in such case to all of the users. In the current place for Google Webmaster, there are five main methods of verification. Though, you’d find the starting tow more usually used as there is no real preference to which method it is used.

File Upload (Html)

Simply drop the specifically named file in the root directory of your site as Google provides you with a blank. The last important step of performing this step is to click on the verify button once you have done the initial steps.

The Tagging through HTML

You can insert meta tag into your homepage’s head once clicking on this option. It is highly important step to proceed further. Tagging actually play major role to develop more visitors for your webpage. It reinsert the tag and click on the verify icon that leads to a revocation of verification.

Provide domain name

Google gives a full guide that allows to get unique security token for verification by selecting the domain name provider from drop down list. It is also an important step that can’t be missed in any condition.

Google Analytics

The asynchronous tracking code and the admin on the GA account are important to check for verification if the account of Webmaster is same for Google Analytics. Keep this info in mind and make sure that you are familiar with the use of GA.

The Tag Manager by Google

You can easily verify your site with the option allow to use by the Google Tag Manager.

All of these are alternate methods in the webmaster tools. You can simply click on verify or discard the menu by choosing any of the discussed options. Then, the dashboard permits to share the data stats of your webpage. It also shows the messages of sites in the form of a list. You can also go to the settings option. There, you’d get list of options i.e. Associates, Verification Details, Users and Site Owners, Google Analytics Property, Change of Address, Site Settings and Webmaster Tools Preferences. Many other options and settings allow the users to get best out of it.

Amazon PPC Guide – How to Advertise your Private Label Products on Amazon

Amazon’s Pay per click (PPC) advertising platform allows you to sell more products online. All you need is to create and manage your Amazon PPC campaign properly, which is very simple and easy, and all your products will be sold faster that will further increase your ranking.

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How paid search works?

Amazon receives millions of long term search queries every day, especially from purchase-ready customers. People rarely do window shopping there. They type www.amazon.com and enter the desired product name in its search engine. Results of products returned in response are called organic results. Paid results are those mixed with organic results and also appear on the right column.

Amazon Pay Per Click Campaigns: The Strategy

Creating the Amazon PPC campaign is fairly simple. But you need to understand its strategy well before you start it.

Let’s know this in brief outline of how we will run these PPC Campaigns:

  • Run campaigns to find profitable keywords that convert to sales.
  • Stop using keywords that don’t convert and don’t target them.
  • Focus on the keywords that convert well and bid on them.

The key metrics of the Amazon are: Advertising Cost of Sales, Attributed Sales, Impressions (the number of times your ads were displayed) and number of clicks on your ads.

How to create your first campaign?

You have to pay attention to only a few settings and campaign becomes super easy. The first thing is the name of the campaign. Make sure that the name is descriptive and it is easy to scale when you create new campaigns and ad groups. Basic campaign settings are: campaign status, average daily budget, date range and campaign targeting.

How much should you spend on advertising?

It depends on you; what is your budget, how much you are willing to invest in long term and much more. But, if you are getting customers profitably, it is advisable to spend on your ad with a better amount.

One metric to help you here is the Average Cost of Sakes (ACoS) that will help you calculate the ideal cost before you start with your campaigns. To calculate your ideal ACoS, you will need following factors: selling price that you are selling your products for, cost of goods that you are paying to the supplier on per unit basis, All FBA Fees, miscellaneous variable costs (cost of shipping, packaging, etc.), except promotion and discount costs.

Creating your First Amazon PPC campaign involves the following steps:

  1. Start your automatic targeting campaign by clicking on”Create a Campaign”.
  2. Start your manual targeting campaign that allows you to upload selected keywords’ list.
  3. Import your keywords.
  4. Run the campaign for a week without making any adjustments.

Optimize Your Campaign

The last and most important step is to optimize your campaign for selected keywords. The Amazon PPC advertising platform is easy and simple, not only for management, but for optimization too. You have to focus on the following areas for campaign optimization:

  • Filter the keywords by ACoS: Identify the keywords that convert to sales and at what ACos, after a week.
  • Filter by Order Numbers: Helps you check the keywords that convert the most.
  • Filter the Keywords by Spend: Filter by Spend to make sure that you know all of the keywords that you are investing in.
  • Bids: If keywords are converting, but at ACoS, then adjust the bids accordingly.
  • Broad Match: Most of the time, this is the only match type offered by Amazon if you want to control searchers accurately for which you have to employ negative keywords.

Now, you are ready to start with your Amazon PPC campaign. Good Luck!

Summary:

If you want to increase sales for your private label products faster, then Amazon’s Pay per click (PPC) advertising platform comes with an easy, simple and effective solution for you.  Here’s your guide.

 

 

 

 

 

 

 

Your guide to hiring a Dedicated SEO vs. Outsource your Services

The factors that play role in a successful SEO keep evolving that requires a multi-facet strategy involving different talents, different departments and more in it. Depending on these factors, you have to decide whether to set up an in-house SEO department or outsource your services to an SEO company.

SEO Process

To be more effective, SEO team has to interact with the editorial team for getting content written with focus on SEO needs. They have to work with web designing department and make sure that the website design has incorporated all SEO focused factors in it. They have to work with social media department and others to make sure that everything is search engine friendly. At this point of time, you have to think if you can leave the job to an outside agency or is it better to have a full-time SEO staff whose job is to address only your company’s needs.

How Quickly Does SEO Evolve?

SEO evolves so quickly and incredibly. What was considered ethical under SEO a few years ago is now coming under gray or even black hat search engine optimization technique. Google has made these techniques evolved so drastically over the last few years and these changes have become devastating for online market. Even experts have made so many statements about this ever-changing and unstable nature of online marketing and challenges caused by this in the online business industry.

What Were the Google Panda and Penguin Updates Designed to Do?

Every year, Google implements around 500 updates. The largest and most-discussed changes are Panda updates and Penguin updates launched in 2011 and 2012 respectively. SEO experts as well as online websites always experience disappointing changes, gains and losses implemented through these changes.

The purpose of Google’s Panda update is to penalize those sites that do not provide any useful service or product to the end users.  These sites usually have spam links spread all over the internet, duplicate content on their site and blog. The end results of Panda update were good for those who are involved in good SEO practices, relevant and original content and avoid black hat techniques.

Next, the Penguin update of Google decreased the rankings for sites that violated the existing Google guidelines. Google penalized those sites that used excessive black hat techniques and used outgoing links to irrelevant content on their web pages. With time, many other changes like, Adwords Shake-up, RankBrain, Mobile-friendly 2 and the changes are uncountable.

When you search for the term “SEO Services”, you will get millions of results. Finding a reliable and genuine SEO firm is really difficult. Many SEO companies guarantee top ranking for your website. Never get tempted by the word “guaranteed”; this word has a devastating history. Regardless of whether you hire a full time staff dedicated SEO staff or outsource your services to another company, make sure that they are updated according to Google’s guidelines and don’t use black hat techniques. Apart from that, they must understand the role of social media integration with SEO. You need to have a full control of what is going on with your website’s SEO performance and keep checking on the activities of your SEO professionals.

Summary

SEO department has to interact with many businesses, departments, sites and people. Keeping this in mind, you have to decide are you better off hiring a dedicate SEO specialist or outsourcing your services.

 

 

 

 

All You Need To Know About Changing SEO Landscape in 2016

If you are going to start with search engine optimization (SEO), it is important to know what you do and how you do. And, if you have already gained expertise in this field, it is important to update yourself with the changes that occur in the industry. It will be even more meaningful in your ongoing internet marketing efforts. For example, before starting with SEO audit, you need to perform certain activities like crawling, site’s HTML, checking robot.txt, measuring PageRank of your competitors, etc. But if you don’t know that Google has turned off PageRank tool from its browser in March 2016, how would you do this job?

SEO Process

Honestly, Google algorithms change so frequently that it becomes almost impossible, even for the experts, to stay keep up with the hottest trends and changes. So, to help you here, this article elaborates the latest SEO changes below:

Misconceptions Around SEO

Private label SEO agencies, consultants, freelancers usually have man misconception about the SEO. This is because of the way they see the effects of search engine optimization on their websites. The idea that SEO strategies like link building and updating your local listing for the latest information attracts more traffic to your websites seems realistic. However, there is still a lot to learn and it is good to find practical ways to do SEO.

What does SEO exactly mean?

SEO evolves with humans and technology and how you take those changes depends on your adaptability. Look at this to know how SEO works: Last month, I needed to find a dress for my wedding. So, I typed into the Google search box “Where to find a white laced wedding gown?” and received over 70 million results.

Google, a search engine, is the middle man for searchers (like me!) and the content on the internet. As search engines become more sophisticated, these 80 million results become tailored to my search history and preferences to serve up more high-quality content that I’ll most likely be interested in clicking. The search engines act as middleman for searchers and content on the Internet.

The Transformation of Organic SEO

People involved in SEO have so many misconceptions regarding keywords. Back in the old days, you could stuff your content, Meta tags with keywords. However, now choosing the right type of keywords, structuring your content around keywords or topics can influence the SERPs. But, with Google performing over a trillion searches per year, how does Google manage all this?

Now, the old model of using engineers to process search results has been replaced by a machine-learning artificial intelligence system called RankBrain. This algorithm requires marketers to take into consider the way people make complex and conversation search queries.

Improving Mobile Optimization for SEO

Today, more than 60% people browse the Internet though their mobile devices. So, for every online business, it is important to make their websites mobile-friendly or responsive. Also, it is important to do marketing efforts geared towards mobile devices. In fact, Google also updates its mobile algorithm, which is also known as Mobilegeddon, constantly.

Overall, SEO has loads of fearful aspects for business owners as well as advertisers. But once you convert all your fears into your strengths and get all myths cleared, your private efforts will lead to the success of your online business; no matter you do it yourself or hire a private label PPC provider.

Summary:

Since its inception decades ago, SEO has constantly evolved that has further lead to stiff competition among online businesses on the Internet. No matter if you are a beginner or an expert, understanding the basics and misconceptions associated with SEO, and keeping yourself updated with changes is a must.

7 SEO Tools to Improve Content Marketing

Content marketing is more important which is focused on creating and distributing valuable and important content to attract and retain an audience. Getting it to work correctly involves some level of work beyond the writing of the content itself.

SEO Reseller suggests seven SEO tools to improve content marketing and better position a business for profit.

  1. Squirrly

Squirrly is a WordPress SEO plugin, which lets you find best keyword research right in your post editor. You’ll get to improve your rankings while providing your readers with great content and also human-friendly. This tool will allow you optimize content, but also let you evaluate the success of the content optimized.

This tool helps you to locate the most relevant keywords for your articles. It also finds keywords used by your competition based on the specific keyword you inserted.

  1. Google Keyword Planner

Google Keyword Planner tool is an awesome free tool that tells you almost all the info you required to make knowledgeable decisions about which keywords are best for your business. It’s is mostly associated with pay-per-click (PPC) and SEO Resellers, and also use to strengthen your content marketing strategy. There are three key features that are relevant to content marketers:

google-keyword-planner

  • Search for new keywords and Ad group suggestion.
  • Get search volume for a list of keywords.
  • Multiply keyword lists to get new keyword ideas. 
  1. Google Trends

Google Trends shows how popular a specific search term is over for sometimes, it shows how constant people search for a related keyword and the location where they are searching from.

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This tool will assist your offshore SEO agency to stay ahead of your keyword research and see which keywords are best for your content strategy and where to target. Google Trends has different search related features, which is of help to content marketers. This include:

  • Trending search
  • Trending on YouTube
  • Top Charts
  • Google Correlate
  • Explore
  1. Ahrefs Content Explorer

With Ahrefs content explorer, you can discover top performing content in terms of social sharing, allow to see the keywords used in the content, which can help you the same way to crafting your own content around that topic.

This will help you create content that will perform better than the competitor or at least produce similar results.

  1. Google Analytics

Google Analytics assist you to evaluate the ROI of your content, even easier to use with new organization and visualization features for almost every aspect of content marketing, idea generation, targeting, optimization, and testing etc.

  1. Keywordtool.io

Keywordtool.io is an online keyword research tool that uses Google autocomplete feature to provide users great long tail keywords by generating over 750 long-tail keywords for any given query, support 83 languages and 194 Google-owned domains. It’s considered as the best alternative for Google keyword planner

  1. Quick Sprout

Quick Sprout mainly shows results for SEO and site speed, it’s also used for content marketing purposes.

After entering your competitor’s URLs, select the Social Media Analysis feature, you will see which content on the site has the most social shares.

What tools do you employ for your content marketing  and search engine optimization operations?  Maximum of these tools are free of cost and valuable for the PPC freelancers and SEO freelancers. Comment and share with us!