Shopify PPC Guide: 10 Fresh Marketing Tips for you

Summary:

Are you starting with Shopify PPC and other online marketing techniques? Look at the top 10 fresh marketing ideas, along with PPC, that can boost your eCommerce store’s performance.

Content:

This write-up gives below a few marketing tips for Shopify PPC. Though these tips seem very basic, but are always overlooked, and this proves to be a big mistake in the long term. Read below mindfully:

Link your best selling and new product from the home page.

If you have a dense sitemap with lots of internal web pages, it may be frustrating for surfers to find their desired product in your Shopify store. People mostly forget to sue search functions; and sometimes, the top selling products don’t appear in search results. So, it is your duty to show all your best products easily. Having your all best selling and a new range of products displayed on your home page makes your store user-friendly and easily accessible.

You can create unique Meta Descriptions for Every Page on your store.

Meta descriptions are building blocks for every web page, and Shopify offers you this option, why waste it? You can change the title and description for every web page in your eCommerce store. These options are given to ensure that all your content on the web pages is highly optimized and is user-friendly according to relevant keywords.

Install Google Webmaster tool in your Shopify settings.

It takes only a few minutes and the benefits are irresistible:

  • It is free and helps you discover how visitors find your website.
  • It gives access to the most valuable SEO metrics and teaches you how to best optimize your website for SEO.
  • It also helps in advertising reports, campaign measurement, real-time reporting, cost data import, mobile ads, analysis and testing, data collection and management, product integration, tracking site and ad performance, etc.

Start using Shopify PPC at initial stage.

If you do Shopify PPC in the early days of the launch of your store, it helps you reap the extra benefits of paid advertising. It drives more traffic to your website and increases sales for you. People have an instant distrust to click sponsored links, banners and other forms of online advertising. Make sure that your eCommerce store has a long-term and organic strategy to assure success in the future.

Leverage the SEO’s love for fresh content.

Keep your Shopify website engaging and loaded with useful as well as fresh content. Do blogging, post eye-catching pictures and link the posts with relevant products.

Think your business as a community.

Apart from SEO, there exists a non-SEO world with techniques to drive traffic to your website. Don’t forget to use those techniques and think your business as a community.

Perform a content audit for duplication check.

Duplicate content is the slow killer of your online business. It destroys the brand reputation of your business. Therefore, it is important to do a content audit of your business twice a year. You can do this manually or using paid tools for content duplication checking.

Use the Shopify discount codes.

Give your visitors some reasons to buy from you by giving discount offers with the easily accessible coupon code displayed on the sidebar or slider on your website. People feel urgency to buy products with discounts.

Perform cart recovery check.

Showing your love for your customers, send emails to them on a regular basis, to know if they are facing any problem with shopping cart. This technique has a high response rate.

Use gift cards.

By upgrading to Shopify pro pack, you can offer gift cards as products to your customers. People love sending gift cards to their love ones on different occasions.

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How to be Successful with AdWords – Five Important Checklists

Summary:

Google AdWords is a powerful online marketing tool. In order to become successful with AdWords, here is an important checklist, Optimization Recurring Checklist for AdWords (ORCA) to follow.

Content:

Like nothing success unless goals are set, AdWords campaigns also fail in lack of goals. Therefore, if you want to be successful with AdWords, it is important to set your goals and Key Performance Indicator (KPI) is the foremost goal for everyone involved in AdWords. Though it is good to define your goals, it is even better to target multiple goals at a time. And, once the goals are clearly defined, it’s time to start managing your campaign towards success using the following checklists:

Important Checklists for AdWords Success

This checklist is also called Optimization Recurring Checklist for AdWords (ORCA) and involves the following:

Number 1: Keyword Checklist

Remove Duplicate Keywords

Remove duplicate keywords to avoid confusion. If you use same keyword in two campaigns with same target, it is of no use. Google picks only the best keywords for final auction and the bid is determined by competition only.

Find Non-Converting Keywords

It is important to check keywords for non-converting keywords so that you avoid spending huge amount on worthless keywords.

Find Keywords with Poor Quality Score

Keywords with a very low quality score causes very low AdWords account quality score. Therefore, fix those poor keywords and make them more relevant or delete them.

Create Small Ad Groups

Ideally, use maximum 30 keywords per ad group so that you can create relevant ad text to improve the quality score.

Number 2: Query Checklist

Use Converting Queries as Keywords

Check the user behavior and find out the queries that are leading to conversion. Be proactive and make those queries your new keywords, and control your buds better.

Add Queries with better Click-Through Rate than CTR of Underlying Keyword

Combine your keyword report and query report to find which queries have higher click-through-rate than the CTR for keywords triggered by those queries.

Add Negative Keywords

When you check the Search Term report, you will notice a few irrelevant keywords. Add those as negative keywords to your account.

Number 3: Ad Checklist

Remove Poor-performing Ads

To check underperforming ads, update your Google ad rotation settings to even rotation. It will help you check which ads are winners and losers based on CTR or conversion rate.

Create New Ad Text for Testing

After cleaning underperforming ads, ensure that all ad groups are tested at two variations. The best thing is testing new ad text using human creativity and machine automation. Make sure that testing does not decrease your performance.

Number 4: Bidding Checklist

Use Flexible Bid Strategies

Use different strategies for bids to leverage flexibility allowed by Google. Use bucket bid strategy in which you can group keyword together based on what bid strategy seems the best.

Set Dayparting Modifiers

Find the best ad performing time of the day to get better impressions.

Set Geo Bid Modifiers

Bid more for the regions that offer you a higher conversion rate.

Set Device Modifiers

Check the devices on which your ads are performing good or worse. Figure out how to fix ad issues for high converting devices.

Set Audience Modifiers

Leverage high-performing remarketing campaigns. Using Remarketing lists for search ads (RLSA), you can change bids according to different audiences.

Number 5: Budget Checklist

Allocate Budget Smartly

Increase your budget for highest performing campaigns. Allocate the required budget to the next best campaign and so on until you reach the total budget limit.

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Google Webmaster and How to set up the Google webmaster tools ?

Google Webmaster

The primary mechanism that allows communication with visitors is the Google Webmaster Tool. The major benefit of relying on the Google webmaster is to make clever changes in your website by making it more appealing. The set of tools offered by the webmaster give variety of benefits to the webpages for long-term rise in pageviews as well as increase in online presence. It can even let you know if it has been infected with any suspicious viruses by helping to identify issues to the website. It yields the insight about the actionable data can be found within and guide to Google webmaster tools give the variety of features of the tool. The webmaster is the platform in which all the possibilities of communicating with the visitors are developed.

google-webmaster-tools-logo

How to Verify?

You have to prove that you are the site’s authorized representative before accessing any data on the site. The verification method can help in such case to all of the users. In the current place for Google Webmaster, there are five main methods of verification. Though, you’d find the starting tow more usually used as there is no real preference to which method it is used.

File Upload (Html)

Simply drop the specifically named file in the root directory of your site as Google provides you with a blank. The last important step of performing this step is to click on the verify button once you have done the initial steps.

The Tagging through HTML

You can insert meta tag into your homepage’s head once clicking on this option. It is highly important step to proceed further. Tagging actually play major role to develop more visitors for your webpage. It reinsert the tag and click on the verify icon that leads to a revocation of verification.

Provide domain name

Google gives a full guide that allows to get unique security token for verification by selecting the domain name provider from drop down list. It is also an important step that can’t be missed in any condition.

Google Analytics

The asynchronous tracking code and the admin on the GA account are important to check for verification if the account of Webmaster is same for Google Analytics. Keep this info in mind and make sure that you are familiar with the use of GA.

The Tag Manager by Google

You can easily verify your site with the option allow to use by the Google Tag Manager.

All of these are alternate methods in the webmaster tools. You can simply click on verify or discard the menu by choosing any of the discussed options. Then, the dashboard permits to share the data stats of your webpage. It also shows the messages of sites in the form of a list. You can also go to the settings option. There, you’d get list of options i.e. Associates, Verification Details, Users and Site Owners, Google Analytics Property, Change of Address, Site Settings and Webmaster Tools Preferences. Many other options and settings allow the users to get best out of it.

The 2016 Top 25 Most Influential PPC Experts

The wait is over and the time for the heroes and handworkers has come again this year. After a thorough research, fast voting of one month, we are here to announce the list of Top 25 most influential PPC experts of 2016. Announcement of such lists is to just encourage and value the people who are working hard for the business community.

After numerous positive feedback, we have also added the list of top 25 rising PPC experts as well. We asked our readers to name the PPcers you have noticed burst into the market in 2016, and the response was astonishing. I was surprised to see that some of the last year’s rising stars have also made into this year’s top experts list. And I wonder will this year’s rising star might also make it into the next year’s top expert list.

Voting is just one part of our system, and there are bundle of more things which we count to measure what it takes for an expert to make it into the top list. Shortly speaking, we measure the total votes of an expert and his/her social impact. The score we calculate are only what the expert has achieved in the last year.

You will see much ups and downs in this list. And some experts are really hitting hard to make it into the top 24 PPC experts. The competition for being the top PPC expert is always prove to be a fierce one.

One more thing, not much important though, is the inclusion of Hanapin experts in the list. You will see some Hanapin experts in the list too. Last year they were eliminated from this list but this year they are included again and are mentioned as Honorable Mentions in this list.

Our metrics include the following factors which we keep in mind while making the list:

  • Total Votes
  • Traditional Influence
  • Social Impact

We want to listen the maximum out of you. Take a look at this list and give your valuable feedback so that we can improve more next year.

  • Purna Virji Senior Manager, PPC Training
  • Larry Kim Founder of WordStream
  • Daniel Gilbert Founder at Brainlabs
  • Erin Sagin Community Manager at WordStream
  • Brad Geddes Founder at AdAlysis
  • Samantha Noble Client Strategy Director at Koozal
  • Kirk Williams Owner at Zato
  • Frederick Vallaeys Founder at Optmyzr
  • Aaron Levy Manager of Client Strategy at Elite SEM
  • Christi Olson Search Evangelist at Microsoft
  • Melissa Mackey Search Supervisor at Gyro
  • Amy Bishop Director Digital Marketing at Zirmed
  • Maddie Cary Director of Paid Search at Point It
  • Mark Irvine Senior Data Scientist at WordStream
  • James Svoboda CEO at WebRanking
  • John Gagnon Bing Ads
  • Elizabeth Marsten Director of paid Search at CommerceHub
  • John Lee Managing Partner at Clix Marketing
  • Jeff Sauer Owner at Jaffalytics
  • Martin Roettgerding Head of SEM/SEA Bloofusion
  • Luca Senatore Account Director at Genie Goals
  • Martin Wintraub Founder at aimClear
  • Ginny Marvin Contributing Editor at Search Engine Land
  • Suson Wenogard Partner, Search Engine Marketing, Five Mill Inc.
  • Wijnand Meijer Sr. PPC Strategist at Prospect

Google kills Right Hand Side Ads: what does this mean for marketers and users?

As we all know that Google has removed the right side ads from its search bar globally. What this change will bring towards the marketers and resellers? Some people say that showing ads on the right side of SERP will become more expensive and you will have to pay some extra if you want to show your ads on the right side.

Adwords

Four ads on the right side of SERP have now shifted towards the main searches. Now ads show above the search links. To understand this we have taken the suggestion of some SEO experts and you may get an idea on why Google has done so.

Is this way Google will generate more revenue?

The clear answer is income and I’m sure that is a major factor of course. But I think it’s probably a balance between this, and an even more modern, perhaps centered, search experience which reflects mobile vs. desktop and gadget results. Ultimately changes such as this have to be beneficial to the search experience, otherwise, Google ultimately ends up going after short-term earnings rather than long term market share.

Thus not content with the existing 2 or 3 adverts, plus the Google shopping results, plus any other self-promoting comparison widget they put up, Google in the wisdom has decided to expand the real house of PPC in the key almost all the Search page results at the expense of an organic and natural spot.

How will this affect organic search?

We may be able to of course panic and bemoan the death of above-the-fold organic and natural SERPs but this may well not necessarily be the circumstance. With the rise of ad blockers, whatever anybody is performing with their advertising can potentially become irrelevant.

Hoping the worst thing would be, site owners and SEOs must do what they have always been doing – compete against paid ads. If you ranking for a commercially significant keyword be sure to do everything in your power to make your organic and natural position stand out – meta tag optimization, Schema and other options suited to your unique site. Ads will evolve, becoming more interactive and how it looks attractive – this means you mustn’t be left in the back of.

Irrespective of my moaning, and hankering for the good old times, I think it makes things quite interesting for SEO. The extra PPC spot is expected to be for superior conditions (for now). These types of conditions are highly expensive every click, so it’s to the white label ppc vendors to determine whether the top place is worth it, or whether it would be an interesting bidding conflict to lose and then to vie for the organic and natural spot above the fold.

A good strategy would be to force organic and natural and take a lower PPC position. With the right tracking tool, alerts can be applied on organic and natural positions to respond accordingly for the bidding process. This blended search way will be won by the most competent, well-equipped digital teams.