All You Need To Know About Changing SEO Landscape in 2016

If you are going to start with search engine optimization (SEO), it is important to know what you do and how you do. And, if you have already gained expertise in this field, it is important to update yourself with the changes that occur in the industry. It will be even more meaningful in your ongoing internet marketing efforts. For example, before starting with SEO audit, you need to perform certain activities like crawling, site’s HTML, checking robot.txt, measuring PageRank of your competitors, etc. But if you don’t know that Google has turned off PageRank tool from its browser in March 2016, how would you do this job?

Honestly, Google algorithms change so frequently that it becomes almost impossible, even for the experts, to stay keep up with the hottest trends and changes. So, to help you here, this article elaborates the latest SEO changes below:

Misconceptions Around SEO

Private label SEO agencies, consultants, freelancers usually have man misconception about the SEO. This is because of the way they see the effects of search engine optimization on their websites. The idea that SEO strategies like link building and updating your local listing for the latest information attracts more traffic to your websites seems realistic. However, there is still a lot to learn and it is good to find practical ways to do SEO.

What does SEO exactly mean?

SEO evolves with humans and technology and how you take those changes depends on your adaptability. Look at this to know how SEO works: Last month, I needed to find a dress for my wedding. So, I typed into the Google search box “Where to find a white laced wedding gown?” and received over 70 million results.

Google, a search engine, is the middle man for searchers (like me!) and the content on the internet. As search engines become more sophisticated, these 80 million results become tailored to my search history and preferences to serve up more high-quality content that I’ll most likely be interested in clicking. The search engines act as middleman for searchers and content on the Internet.

The Transformation of Organic SEO

People involved in SEO have so many misconceptions regarding keywords. Back in the old days, you could stuff your content, Meta tags with keywords. However, now choosing the right type of keywords, structuring your content around keywords or topics can influence the SERPs. But, with Google performing over a trillion searches per year, how does Google manage all this?

Now, the old model of using engineers to process search results has been replaced by a machine-learning artificial intelligence system called RankBrain. This algorithm requires marketers to take into consider the way people make complex and conversation search queries.

Improving Mobile Optimization for SEO

Today, more than 60% people browse the Internet though their mobile devices. So, for every online business, it is important to make their websites mobile-friendly or responsive. Also, it is important to do marketing efforts geared towards mobile devices. In fact, Google also updates its mobile algorithm, which is also known as Mobilegeddon, constantly.

Overall, SEO has loads of fearful aspects for business owners as well as advertisers. But once you convert all your fears into your strengths and get all myths cleared, your private efforts will lead to the success of your online business; no matter you do it yourself or hire a private label PPC provider.

Summary:

Since its inception decades ago, SEO has constantly evolved that has further lead to stiff competition among online businesses on the Internet. No matter if you are a beginner or an expert, understanding the basics and misconceptions associated with SEO, and keeping yourself updated with changes is a must.

7 SEO Tools to Improve Content Marketing

Content marketing is more important which is focused on creating and distributing valuable and important content to attract and retain an audience. Getting it to work correctly involves some level of work beyond the writing of the content itself.

SEO Reseller suggests seven SEO tools to improve content marketing and better position a business for profit.

1. Squirrly

Squirrly is a WordPress SEO plugin, which lets you find best keyword research right in your post editor. You’ll get to improve your rankings while providing your readers with great content and also human-friendly. This tool will allow you optimize content, but also let you evaluate the success of the content optimized.

This tool helps you to locate the most relevant keywords for your articles. It also finds keywords used by your competition based on the specific keyword you inserted.

2. Google Keyword Planner

Google Keyword Planner tool is an awesome free tool that tells you almost all the info you required to make knowledgeable decisions about which keywords are best for your business. It’s is mostly associated with pay-per-click (PPC) and SEO Resellers, and also use to strengthen your content marketing strategy. There are three key features that are relevant to content marketers:

• Search for new keywords and Ad group suggestion.
• Get search volume for a list of keywords.
• Multiply keyword lists to get new keyword ideas. 

3. Google Trends

Google Trends shows how popular a specific search term is over for sometimes, it shows how constant people search for a related keyword and the location where they are searching from.

This tool will assist your offshore SEO agency to stay ahead of your keyword research and see which keywords are best for your content strategy and where to target. Google Trends has different search related features, which is of help to content marketers. This include:

• Trending search
• Trending on YouTube
• Top Charts
• Google Correlate
• Explore

4. Ahrefs Content Explorer

With Ahrefs content explorer, you can discover top performing content in terms of social sharing, allow to see the keywords used in the content, which can help you the same way to crafting your own content around that topic.

This will help you create content that will perform better than the competitor or at least produce similar results.

5. Google Analytics

Google Analytics assist you to evaluate the ROI of your content, even easier to use with new organization and visualization features for almost every aspect of content marketing, idea generation, targeting, optimization, and testing etc.

6. Keywordtool.io

Keywordtool.io is an online keyword research tool that uses Google autocomplete feature to provide users great long tail keywords by generating over 750 long-tail keywords for any given query, support 83 languages and 194 Google-owned domains. It’s considered as the best alternative for Google keyword planner

7. Quick Sprout

Quick Sprout mainly shows results for SEO and site speed, it’s also used for content marketing purposes.

After entering your competitor’s URLs, select the Social Media Analysis feature, you will see which content on the site has the most social shares.

What tools do you employ for your content marketing  and search engine optimization operations?  Maximum of these tools are free of cost and valuable for the PPC freelancers and SEO freelancers. Comment and share with us!

A Complete Guide to Magento SEO Expert

Incepted in 2008, Magento has grown from a simple eCommerce platform into a universally accepted content management system for diversified businesses.  Over 2, 00,000 online businesses are running using Magento platform due to its benefits: open source software, scalable and thousands of extensions available with it.

Besides these, Magento SEO Experts find it easy to set up for successful search engine optimization. Improving your conversion rate and sales on your web store is the ultimate goal of you, as a business owner and online marketer you hire.

Unfortunately, eCommerce neophytes, SEO can be a tricky thing to figure out. Here’s some better news: there are a few simple steps that you can take to easily boost your SEO, and get better rankings.

Best SEO Tips for Magento eCommerce Store

Add Great Content to Your Store

Content is the king in today’s digital marketing industry. If you want to rank your store higher than your competitors, get enough time to write engaging content. An eCommerce web store needs content for product pages, sales pages and for blogging. Apart from writing interesting content, consider keywords also when writing content for your store. Both, customers and search engines would reward you for search engine friendly and unique content.

Make your Images Search Engine Friendly

When your add pictures to your store, then give meaningful titles to them by using ALT tags. It helps Google easily understand what your images are about and make them easily searchable.

Avoid Duplicate Product Content

In order to save time, many marketers use manufacturer descriptions for their products. These descriptions are exactly same; expect the product names and pricing. This is a no-no according to search engines. Instead of using duplicate product content, get time to write down unique and impressive product descriptions separately for each product.

Improve User Experience by Using Extensions

SEO ranking is based on various other parameters in addition to content, keywords and Meta tags. Ranking is also based on a user’s or visitors’ behaviors visiting to your store. So make use that you do everything to improve your customer’s experience at your store. You can do this by installing Magento extensions that make navigation easier for your store visitors. Visitors stay longer that decrease the bounce rate. When customers like your store, you inbound links and social shares increase and all these promote your SEO ranking.

Get Your Robots.txt File to Work for You

Robot.txt file is used by Google to index your website. It tells Google what and how to do something, and what not to do. Try making the following modification to your robots.txt file:

• Go into ‘System’
• Click into ‘Configuration’
• Click into ‘Design’
• Click into ‘HTML Heads’
• Find the ‘Default Robots’ setting and change it to “INDEX,FOLLOW”

Now search engines will index your website.

Fill Out the Meta Fields

Magento has user-friendly back-end to create meaningful Meta tags – description and title for your store. Replace defaults Meta tags with meaningful and keyword-oriented content.

Generate a Google Sitemap

Using sitemap has many benefits: it makes navigation easier, increase visibility of your store, informs the search engines of changes made at your store, indexing becomes faster, reduces your dependence on external links and also sorts problem with internal links. Whenever you add a new product or category, be sure to update your sitemap every time. You can also take help from Magento SEO experts to make sure that your web store is up to the marks.

Summary:

If you are Magento SEO Expert and looking for the best SEO tips for your web store, you are at the right place. For making your Magento store search engine friendly, use original content, effective images and don’t forget to submit a sitemap and robot.txt.

How the internal links on your site can improve your search engine rankings

The internal and external links to your website are a key factor in determining Google page rank. Most people concentrate on external links to their website but ignore the internal links. Internal links are as important as the external ones. Wikipedia is a typical example of internal link building; you can see that each and every page of Wikipedia has lots of internal links to other websites.  So sit back and read through the mentioned below details to get more internal links of your site.

In Webmaster guideline, you will come to know how to make the proper internal structure of the website to make sure that Google indexes your website properly.

Impact of Navigation Menu:-

Navigation menu of your site plays a major role in establishing internal links of your site. All the pages of your website should be linked to your company’s profile page with proper anchor text. This way the chances of your website to appear in Google search result will increase. Add all the keywords to the menu of your site, this will tell Google that pages of your site are relevant to the keywords.

Link to Top Categories:-

Your website pages should be linked to the top rated categories. For this, you can use Breadcrumbs, which help you link to the top categories.  Search through the categories which have high search ratings then links to your site to those categories.

Link to Related Products:-

Provide link from one product to another product. For example, if you sell snacks and toffees, a link from toffees to snacks page and vice versa. Use the proper keyword for product description.

Cross-Linking:-

Category pages are most important thing in your website, and they rank higher than product pages. Therefore always try to link to the category pages of your website. Your category page name should be a keyword so that it can enhance the chances to appear in the Google search results.

Link to other blogs:-

If a blog is relevant to your blog products and categories, do link to that blog. Add a reference to your site for that blog. This way user will spend more time on your site.

Write more content:-

If you want to get more internal links of your website, write as much as you can. If your site has greater unique content, there are more chances that your website will show in SERP’s. If your site is rich in content, believe you have maximum chances to get higher ranks in Google search.

Use Anchor Text:-

Images of your website should have anchor text linked to them. Images should also have proper alt text and tag.

Conclusion:-

Internal links are as important as external links for your site. Proper structure of internal links of the site improves your page rank. Your goal should be to increase your search rank, no matter it is achieved via external links or internal links. If you follow the above-mentioned tips, your site will never let you down in Google’s search results.

It is recommended that you should properly SEO your site in order to get more links to your site. Do not hesitate to spend in this regard and hire dedicated SEO expert for your site.

Three ways to quickly optimize your Shopify Store on Search Engine

Your Shopify store is up and running. You see some visitors to your web store. But after some time, you start noticing a few unpleasant things like no visitors to your website, no organic traffic and an obscure presence of your store on SERPs. Here, all you need is to get into search engine optimization and hire a Shopify SEO Expert.

Not many people enjoy practicing search engine optimization. But in order to lead the Internet in your industry, getting into SEO is pivotal for every advertiser and business owner having a web business. Here are three ways to optimize your Shopify store in less than 10 minutes and you will start getting results, gaining traffic and making sales.

#First: Use descriptive names for your images.

‘Pictures are better than thousands of words”. That’s what sets the standards for SEO today. Web surfers widely use Google image results to find information, photos, rip off logos and for almost everything they need from search engines. Image searching is becoming so popular and your product images have no exception.

So Image optimization is an important factor contributing to a successful SEO. Therefore, giving a meaningful name is important because: Google looks at the image name to find the relevancy between image and content. Also, many people visit your web store by clicking on image rather than clicking on the URL.

The only thing you can do to make it easy, give a specific and descriptive name to every image related to your web store while storing it on your hard drive. For example, you have to upload an image of black and white color bike on your website. So the bad name of this product’s image will be ‘product1.jpg’ or ‘bike.jpg’ and the good name is ‘black-bike-with-bucket-40-gallon.jpg’. Examples of bad image name give no useful information to Google and will not be included in the results. So it is clear how important a specific name of the image is.

#Second: Utilize Image ALT Text

ALT text or alternative text is an image tag that is very helpful for the web surfers and even search engines, in case image is not visible on your web page. When you hover mouse on an image, the information filled in this tag (name of the image) appears. To customize the ALT text for your product image, open admin panel and go to the product’s page. Look at the ALT button just below the image. Here you have to add keyword-rich description of your product.

Example of a bad ALT Text: Acer Gateway NE571 15.6-inch laptop core i3 processor

Example of a good ALT Text: Nothing, Acer Laptop

Sparing a few minutes on crafting useful ALT text description can bring you huge business benefits.

#Third: Get the Meta-tagger App

Adding this skillful app to your Shopify store gives you proper control over Meta tags. With this small addition, you will get extra fields in your storefront that Google sees directly and you don’t need to adjust code on the backend. Simply fill these fields with keyword-rich information.

Only these three steps and you will gain a better position on the search engines. You can also hire specialized Shopify SEO experts to assure success of your web store.

 So you have established a Shopify store with stunning graphic design and functionality. Now, how to attract more and more customers to bring sales? This article covers three ways that will help you improve your Shopify SEO quickly.